A New Look for MTA, Inspired by You
March 8th, 2021
By Kerry Youngren, Marketing Manager
As the leading technology provider in Alaska, we know our work is constantly evolving – and never done. Whether it’s completing large-scale network upgrades that will connect Alaskans for generations, or taking the lead during times of crisis, MTA has been committed to serving the communities we live in for nearly 70 years.
MTA has come a long way from our founding in 1953. And we know what’s to come: better, stronger connections to each other, powered by the network we’ve designed and constructed for the areas we serve. That area has also grown, with Alaska being more high-tech and forward-looking than ever before.
As we advance with our community, we want to make it clear that this progression is inspired solely by you, our members, and your needs. This path toward the future is represented in a recent modernization to MTA’s look-and-feel and the launch of our new website that we are proud to share with you.
Our members are not static, and as we develop new solutions and enter new markets, the way we present our brand must constantly adapt to our ever-evolving audience while staying true to our Alaskan roots.
Different from a rebrand, these enhancements are designed to breathe life into what is already there. And all of this is more than just a new mix of colors, fonts, and a website. Our goal with this launch is to modernize and unify our brand, while staying true to our mission. It includes better online communication and introduces unique, meaningful experiences for residential, business, enterprise, and wholesale customers.
But before we decided on the new brand direction, we did our homework. (Being MTA, would you expect anything less?) This included research within our service area as well as taking a close look at the core values of MTA as a brand and where we’ve been.
Where we've been:
Where we're going:
Right now, we are truly entering a new era for MTA: we completed the historic AlCan ONE all-terrestrial fiber line, which will provide a secure connection to the lower 48 and beyond for decades; we’ve cut the cord on traditional TV and ushered our members to a streaming lifestyle; we’ve expanded into new markets with the introduction of unique, meaningful experiences for residential, business, enterprise and wholesale customers; and we're delivering an elevated online experience with new products like totalWiFi and MTA Shield.
In short, it’s the perfect time to revamp our identity. There’s new energy and focus from the Alaskan tech and business community and our products and services lead the charge in enabling this exploration. Our brand refresh visually symbolizes our commitment to innovate.
Of course, we could not have done this work alone. We worked alongside our creative partner Alopex, a Palmer-based agency that is leading the way for web development and design in the state.
Alopex is one of many innovative and outstanding companies that have sprouted up in Alaska as of late; with more and more businesses launching in the Palmer area, Alaska’s tech future is bright and we are eager to work alongside them – and be inspired by them - in years to come.